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Connected Cycle, the leader in connectivity and fleet management solutions for bicycles, today announces the rollout of an unprecedented advertising campaign across 25 countries—an ambitious initiative designed to usher connected bikes into a new era of visibility.
From bus stops in New York to subways in Tokyo, from taxis in Buenos Aires to building façades in Dubai, the brand will be displayed everywhere a glance can be caught. This large-scale operation is orchestrated by Dumber & Co., an agency renowned for its globally impactful campaigns.
“We have always believed in the power of innovation, but today, we also believe in the power of XXL advertising,” says Jean-Marie Debbasch, CEO of Connected Cycle. “With this campaign, it will be impossible to ignore that connected bikes are the future. Even from space, our billboards will be visible.”
Mark Whitmore, Creative Director at Dumber & Co., reflects on the scale of the project: “Working on a campaign of this magnitude has been an exciting challenge. We have mobilized creative teams and media buyers across 25 countries to ensure maximum impact. From Paris to São Paulo, every ad placement has been carefully designed to capture attention and leave a lasting impression. This is the kind of campaign you see once in a decade.”
“It may seem odd to launch a campaign of this scale on April 1st, but our generative AI is adamant—after cross analyzing 10 years of bicycle sales statistics and 10 years of weather data, there is no better day in 2025 to launch this campaign,” adds John Crystal, Chief AI Officer at Dumber & Co.
With this extraordinary campaign, Connected Cycle cements its position as a pioneer, once again pushing the boundaries… of outdoor advertising.
